Nathan speaks any latin language, using currently his own dummy dataset with 18 months of data in South African Rand (ZAR). Nathan is built for three different user types: Executive, Functional Lead and Channel Managers - functionally and dimensionally differentiated.

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Sample Prompts
Daily Performance Insights
- Provide a daily summary of my channel’s key performance indicators, including ROI, CPx, and conversion rates. Highlight any 🚩 anomalies or significant changes.
- What are the top three insights from my channel's performance today? Include any 🚩 issues and actionable next steps."
- Summarize my channel’s performance for the past 24 hours. Focus on engagement metrics and budget utilization. Highlight any areas exceeding guardrails.
Campaign-Level Analysis
- Analyze the performance of my top three campaigns this week. Provide metrics like conversion rates, CAC, and user contribution, and flag 🚩 any concerns.
- Which campaigns in my channel are underperforming this month compared to last month? Highlight any 🚩 issues and suggest immediate actions.
- Identify campaigns with improving CPx trends. What adjustments can I make to scale them further?
Audience Insights
- Break down my channel’s audience performance over the last week by awareness, consideration, and acquisition stages. Highlight the strongest and weakest segments.
- Which audience segments in my channel are showing the highest engagement? Suggest where to focus budget for maximum impact.
- Analyze audience behavior trends for my channel over the last quarter. Highlight 🚩 anomalies or shifts that need attention.
Budget Optimization
- Where should I reallocate my channel’s budget to maximize ROI? Focus on campaigns and audience segments with the highest scaling potential.
- What is the projected impact of increasing my awareness budget by 15% in this channel? Include possible effects on CPx and ROI.
- Are there any campaigns or audience groups in my channel where I can reduce spend without affecting performance significantly?
Anomalies and Alerts
- Flag any campaigns or audience groups in my channel with drastic drops in performance over the past 7 days. Suggest immediate corrective actions.
- Identify any 🚩 anomalies in my channel’s CPx or ROI for the last 48 hours. What could be causing them?
- Are there any performance guardrails in my channel that are being exceeded? Provide recommendations to address these issues.
Scaling Opportunities
- Which campaigns in my channel are currently under-leveraged? How can I adjust my budget to scale them effectively?
- Identify any audience groups in my channel showing potential for higher ROI. Suggest actions to capitalize on this.
- Based on current performance, which campaigns in my channel have the highest potential for scaling across other channels?
Performance Trends and Comparisons
- Compare my channel’s performance this week vs. last week. Highlight the most significant metric changes and any 🚩 issues.
- What are the key differences in performance between my channel’s organic and paid campaigns over the last month?
- Provide a trend analysis of my channel’s CPx and CAC metrics over the past quarter. Highlight any significant changes and their potential causes.